Free Kingdom, an indigenous Hong Kong toy brand, was founded in October, 2007. The brainchild behind this vision, multi-talent artiste Louis Koo assembles a design team that includes renowned pop-artist Elphonso Lam. With a passion for life and a persistent craving for creativity and innovation, the designers concoct a unique brand identity by highlighting their life-experiences with the theme of joy and elegance.
Concept ideas
Free Kingdom places no restriction on itself - it touches on all areas of life. Its design team emphasizes collective effort while also gives room for individual taste and freedom. With those qualities, they aim to consistently produce works favored by different generations of consumers.
